RE.CE Apparel
RE.CE Apparel
Logo Redesign, Brand Identity, Social Media Graphics (2020)
The COVID-19 pandemic has affected many small businesses, including local weaving communities. RE CE Apparel opened during this period to help these weavers earn income by selling face masks made from Cordillera, Iloco Inabel, Seda Abaca, and Yakan woven fabrics. These non-medical grade masks are suitable mainly for working adults who need to go out of their homes from time to time. The brand also has plans to introduce new collections in the future.
The goal of the rebranding project is to create an identity that complements its products and campaigns. The brand identity design kept several of its previous brand elements, with adjustments on the typography and the logo. The chosen color palette is as warm and vivid as the patterns of the Filipino woven fabrics that the brand is supporting.
The goal of the rebranding project is to create an identity that complements its products and campaigns. The brand identity design kept several of its previous brand elements, with adjustments on the typography and the logo. The chosen color palette is as warm and vivid as the patterns of the Filipino woven fabrics that the brand is supporting.
SPECIAL CREDITS
Photography - Via Socorro
Postcard Artwork - Vea Dayrit
Photography - Via Socorro
Postcard Artwork - Vea Dayrit
Header Typeface - Quiapo Free by Aaron Amar
RE CE Apparel has the local Filipino community in mind. It positions itself from its vast competition by promising trust in its apparel products, going beyond just being fashionable. The owner herself is a Clothing Technology graduate who makes sure that their products are respectful to the cultural heritage behind the woven fabrics and are compliant with the WHO health standards.
